I’m an Edinburgh-based built environment professional with a decade of experience supporting organisations that have shaped the places people live, work and play. Previously working in marketing and communications, I’m now studying an MSc in Real Estate and Planning, building on my industry experience and work undertaking two property renovations.
I have worked as a digital marketing freelancer (2012-2019), managing projects on behalf of Oxfam, Daimler, Berkeley Group and others. Since 2018 I have been renovating a property in Edinburgh after modernising and selling a property in London (2014-2017).
As marketing and communications lead (2016-2017) at UK/South Africa mobility startup WhereIsMyTransport I integrated a newly-formed department, undertook a visual and strategic rebrand, and devised PR campaigns which secured media coverage in Wired, BBC News and the Guardian.
As online marketing manager (2013-2016) at engineering conglomerate Siemens, I managed the global web and social media launch of the "Ingenuity for life" brand campaign and supported regional launches in Germany and China. In 2013 and 2014 I ran digital communications for the City Climate Leadership Awards - a partnership between Siemens and C40 Cities hosted in London and New York. I also managed digital marketing at the Crystal - one of London’s most sustainable buildings and a test case for innovative building technologies.
My blog This Big City is home to thousands of articles about sustainable cities and has had millions of readers, achieving web awards and extensive social media reach. In 2014, This Big City was named one of the world’s best .net websites by Entrepreneur Magazine and Verisign.
I reported from the Feeding Cities conference in Philadelphia (2013), hosted a panel discussion at the New Cities Summit in Paris (2012), and have spoken at the BMW Guggenheim Lab in Berlin (2012) and Cities and Climate Change Summit in Bogota (2012). I have had articles about innovation and urban sustainability published online and in print.
From 2011 to 2013 I worked as a Strategy Consultant at IT multinational IBM, supporting mobility sector clients and consulting internally on social media and graduate recruitment initiatives.
Outside of work you’ll find me pursuing my interests in speciality coffee, reformer pilates and travel. I expect to graduate in 2020 and will be looking to continue my career in planning and development. If you’d like to get in touch, I’d be happy to hear from you. My contact details are below.