I'm passionate about crafting work with impact, whatever the medium. This selection of projects highlights some of my work in content, communications, digital media and design.
A major business milestone was reached while I was working for a tech startup in Cape Town - collecting data from a city's entire informal public transport network. Through good design and digital media strategy, I created a concept which communicated the potential of this extensive and previously unavailable public transport information.
When my employer began work on their first brand campaign in seven years, a digital-first approach was essential. I managed the campaign's digital implementation, reflecting newly-evolved brand values and translating them into guidelines and strategies for digital channels.
Unloved and and unsuccessfully upgraded by previous owners, I acquired this property with a view to improving its functionality and overall standard. Located in a rapidly changing pocket of London, I undertook a space efficient renovation project to improve liveability and bring the property up to the standards expected in the 21st century.
This Big City was an online magazine which I founded in 2009 and ran through to 2015. I aimed to tell the story of sustainability innovations in cities to as many people as possible, and This Big City grew into a project with multiple contributors and a substantial audience.
The City Climate Leadership Awards highlighted the world's best urban sustainability initiatives. I led digital strategy in 2014, devising a content marketing and social media strategy which increased the event's reach and generated tens of thousands of public votes.
Running from 2012 to 2014, #citytalk was a popular tweetchat series which I co-founded and which thousands of Twitter users participated in. Countless good ideas were shared across our 31 discussions and over 20 million Twitter users were reached.